top of page

Maybelline's

SuperStay Concealer

Our ICC campaign targeted the women most likely to have dark circles - students, new moms, and party girls - with simple storytelling and a vivid mnemonic of dark circles being wiped out.  

studentscenario_superstayconcealer2019

THE STUDENT

partyscenario_superstayconcealer2019
motherhoodscenario_superstayconcealer2019

THE MOTHER

THE PARTY GIRL

UpTo24HR_SuperStayConcealer2019_Frame1_D
BeforeAfter_SuperStayConcealer2019_Frame
Superstay concealer print.jpg
torturetestbumper_superstayconcealer2019
billboardinmotion_superstayconcealer2019
bottom of page