MAYBELLINE

FIT ME 2018

In 2018, Maybelline New York relaunched Fit Me Foundation with 40 shades -- at the time, the most diverse shade range at mass.  

 

We took to the streets of NYC to film a powerful, anthemic story of a place where every shade and everybody fits.  Through video, print, gifs, and other assets, we carried through Fit Me’s distinctive box graphic and numbering system to show the gorgeous diversity of Maybelline New York. 

Fit Me 2017 print.jpg
40Faces_Numbers.gif