KAREN MCINTYRE 
 CREATIVE DIRECTOR/WRITER

How do you exceed sales goals during a recession? With powerful emotional advertising.  Florence Buchanan and I created the “Project Heartstrings” campaign and directed the first flight of ads. In 2008, the campaign was shown to lift sales by 12% at retail and 17% at factory. Yes, that was 11 years ago. And guess what? The campaign is still running today.